Why Midjourney for Real Estate?
Architectural Precision
Midjourney excels at understanding architectural styles, materials, and spatial relationships, making it ideal for property visualization.
Lighting & Atmosphere
Create realistic lighting conditions, from golden hour sunsets to professional interior lighting setups.
Cost Effective
Generate high-quality property renders at a fraction of traditional 3D rendering costs.
Core Prompt Engineering Techniques
Basic Structure Formula
Subject + Style + Lighting + Details + Quality Parameters
Advanced Property Prompts
Commercial Office Building
Interior Office Space
Architectural Style Guide
| Style | Key Features | Best Use Cases | Prompt Keywords |
|---|---|---|---|
| Modern | Clean lines, glass, steel, minimalism | Office buildings, luxury apartments | modern architecture, contemporary, minimalist, glass facade |
| Traditional | Classical elements, symmetry, ornate details | Historic buildings, premium retail | classical architecture, traditional, ornate details, symmetry |
| Industrial | Exposed materials, raw finishes, open spaces | Lofts, creative offices, warehouses | industrial style, exposed brick, raw concrete, warehouse |
| Contemporary | Innovative forms, sustainable materials | Tech offices, green buildings | contemporary architecture, innovative design, sustainable |
Pros & Cons for Real Estate
✅ Advantages
- Exceptional architectural understanding
- High-quality, photorealistic outputs
- Fast iteration and concept generation
- Cost-effective compared to 3D rendering
- Excellent lighting and material rendering
- Strong community and prompt sharing
❌ Limitations
- Limited control over exact dimensions
- Requires Discord interface
- Monthly subscription model
- Learning curve for optimal results
- Not suitable for precise technical drawings
- Can be inconsistent with specific details
Professional Tips & Best Practices
Be Specific
Include details like materials, lighting conditions, architectural style, and specific features you want to highlight.
Iterate & Refine
Use variations and remix features to refine your results based on initial outputs.
Use Aspect Ratios
Choose appropriate aspect ratios (--ar) for different purposes: 16:9 for presentations, 3:2 for print materials.
Quality Parameters
Always specify quality parameters like --v 6.0 and resolution requirements for professional results.
Cost Analysis & ROI
| Method | Cost Range | Time Required | Quality Level | Best For |
|---|---|---|---|---|
| Midjourney | $10-30/month | Minutes to hours | Professional | Marketing materials, concept visualization |
| Traditional 3D Rendering | $500-5000/project | Days to weeks | Photorealistic | Final presentations, client approvals |
| Photography | $200-2000/session | Hours to days | Realistic | Existing properties, documentation |